Asset 3_4x.png

Challenge:
 

BUILD A BRAND BASED ON CULTURE AND TRAVEL

As a team of BIPOCs, we wanted to create something that was reminiscent of our blended journeys of where we are, where we’ve been, and where we’re going. Introducing our brand, Cloco, the brainchild of BIPOCs who value conscious travel practices while observing what the world has to offer.

With our target audience of BIPOC, LGBTQ+ and disabled individuals, we recognize that safe travel is not inclusive to everyone and our goal was to build a culturally conscious community for ambitious travelers. 

IN 70 COUNTRIES IT'S STILL ILLEGAL TO A PART OF THE LGBTQ+ COMMUNITY 

SHARING UP-TO-DATE INFO THAT ALLOWS INCLUSIVITY + ACCESSIBILITY FOR DIVERSE TRAVELERS

Earth

MERGING CULTURES BY HIGHLIGHTING VARIOUS TRANSPORTATION METHODS

OUR IDEA:
 

  travelers to roam the earth as safely as possible.

Create a subscription box that comes with all the information our target audience needs to be fully prepared before they leave for their adventure. Cloco takes the heavy lifting of research off your hands and sends materials that are customized to who you are as an individual and where you are going as a traveler.

cloco_UI-profile-page_v2.gif

cloco basic package

WHAT'S INCLUDED:

Prepaid travel card

Sustainable travel tips and tricks

City maps

Digital curated literature

Your chosen destinations most popular music playlists

LANDING PAGE

cloco_UI-new-user_v2.gif

RESOURCES

cloco_UI-resources.gif

DIGITAL CARD

cloco + package

CLOCO - BRAND PRESENTATION (2).png
CLOCO - BRAND PRESENTATION (3).png

WHAT'S INCLUDED:

All of the above

Coffee table book of personalized curated literature

CLOCO - BRAND PRESENTATION (1).png

Access to Cloco's network of cultural partners

Our partners will provide a local's perspective on traveling so you can rest assured your experience is authentic.

Art Director - Jay Do

Strategist - Ashanti Wright

Experience Designer - Pareesa Khwaja