Girls Who Code Girls is a coding experience where girls and non-binary individuals can code their own video game characters, disrupting the overly-sexualized characters that are designed by men, for men.

Users can code skin tones, body sizes, chest, hips, hairstyles, skin specificities, personality, and clothes in four coding languages in order to create video game characters from their perspective.

We partnered with production vendor, Active Theory to create a digital world, where girls could create, girls!

Lastly we made sure companies looking to better represent girls in games, were able to license characters and gain access to data on the experience to help change the future of women in tech.

Check it out for yourself and click HERE to create your own avatar!

Production Partner: Active Theory

Agency: Mojo Supermarket