Truth Initiative

‘EX Program’


Truth Initiative, North America’s largest non-profit, helping Gen Z, through their addictions to nicotine based products, wanted to create their very first ever live action film campaign. With a budget of $1M dollars, we collaboated with the production studio, Santuary, to bring this to life and share nicotine prevention to a younger generation.

Production partner: Sanctuary

Agency: Mojo Supermarket

'Outsmart Nicotine'

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Truth initiative

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EX Program

'Outsmart Nicotine' ✳︎ Truth initiative ✳︎ EX Program