Nordstrom wanted to introduce themselves to their new neighborhood and authentically tell New Yorkers that their flagship store has everything they need to get them ready for any occasion in the city. We partnered with Daniel Arnold, renowned, New York City-based street photographer, to shoot our “Nordstrom For Everything New York” campaign, set in 4 iconic New York institutions (The Apollo Theater, Caffe Dante, Barney Greengrass, and Casa Magazines) with custom type inspired by each. With a budget of over $700k, partnered with Second Name, we brought this campaign to life.

Read more here: Nordstrom Now

Production partner: Second Name

Agency: Mojo Supermarket